When people watch films or documentaries about environmentalism, they are often bombarded with doom-and-gloom messages and apocalyptic visuals. Sadly, it's been proven time and time again that fear is never a motivator for long-term behavioral change. What if we could rewrite the story and focus on a vision of the future where addressing climate change is not a burden but a catalyst for innovation, collaboration, and economic opportunities?

The Earthbound documentary series was created as a starting point for a new ecosystem focused on cultural change around the environment. Designed to appeal to people of all backgrounds - liberals, conservatives, religious communities, etc. - the show aims to transcend political divisiveness and echo chambers. It uses raw entertainment and art to open hearts and minds about universal power of Mother Nature. The first episode was launched in 2023 and has screened for audiences around the world, including students across Kenya and the United States.